How Much Does It Cost to Create a Website in 2026? Complete Price Guide

Website creation budgets range from R$ 300 to R$ 300,000 — and this variation is not arbitrary. It reflects real differences in complexity, strategy, technology, and what the website needs to do for the business. Understanding what justifies each range helps avoid overpaying for something unnecessary and saving in the wrong place, only to restart in 18 months.

In this guide, you will find the prices practiced in the Brazilian market in 2026 for each type of website, the recurring costs that most forget to calculate, and how to choose between freelancer, agency, and DIY platform.

What Determines the Cost of a Website

Before looking at the numbers, understand the factors that drive the price up or down:

• Number of pages: each additional page incurs costs for design, development, and content creation. A 5-page website is structurally different from a 30-page one.
• Features: simple contact form vs. online scheduling system vs. e-commerce with cart and payment — each layer adds complexity and cost.
• Content creation: does the website include the creation of texts and photos, or do you provide them? Professional copywriting and photography can account for 20% to 40% of the total budget.
• Integrations: CRM, ERP, booking system, marketplace, payment API — each integration has development and maintenance costs.
• SEO and strategy: websites created with keyword research and optimized information architecture cost more but start ahead in organic ranking.
• Who executes: junior freelancer, specialized agency, or senior freelancer have completely different cost structures.

How Much Each Type of Website Costs in 2026

Landing Page — R$ 800 to R$ 4,000

A landing page is a single page focused on a single conversion: lead capture, product sale, event registration, or budget generation. No navigation menu, no blog, no multiple informative sections — just the essentials to convert.

• R$ 800 to R$ 1,500: WordPress or Elementor template with basic customization. Works for testing an offer or for businesses that need a quick presence.
• R$ 1,500 to R$ 4,000: custom design, copywriting included, speed optimization, integration with CRM or email tool, A/B testing configured. This is the landing page that effectively converts at scale.

Typical timeframe: 1 to 3 weeks.

Institutional Website (5 to 10 pages) — R$ 3,000 to R$ 12,000

The standard website for most service companies: homepage, about, services (one page per main service), contact, and optional blog. This is what most SMEs in Joinville and Brazil need to have a professional presence and start generating organic traffic.

• R$ 3,000 to R$ 5,000: custom premium WordPress theme, basic SEO optimization, contact forms, integration with Google Analytics. A good entry point for small businesses.
• R$ 5,000 to R$ 8,000: semi-custom or fully custom design, keyword research included, optimized URL structure, Schema.org configured, optimized speed, usage training.
• R$ 8,000 to R$ 12,000: fully custom design by a dedicated UI designer, strategic information architecture, copywriting for all pages, conversion rate optimization with initial tests, complete technical SEO, and delivery report.

Typical timeframe: 4 to 8 weeks.

Website with Strategic Blog — R$ 5,000 to R$ 15,000

Institutional website plus a blog structure with content architecture planned for SEO: categories, tags, related posts, internal linking, optimized post templates, and integration with Google Search Console. The additional investment compared to the institutional website pays off when the goal is to generate consistent organic traffic over time.

Typical timeframe: 5 to 10 weeks.

Small E-commerce (up to 500 products) — R$ 8,000 to R$ 25,000

Includes: product catalog with filters, shopping cart, checkout integrated with payment gateway (Stripe, Mercado Pago, PagSeguro), basic inventory management, shipping calculation (integration with postal services or carriers), order panel, and automated transactional emails.

• R$ 8,000 to R$ 15,000: WooCommerce with premium theme, standard payment and shipping integrations, up to 500 products registered by the team.
• R$ 15,000 to R$ 25,000: custom design, SEO optimization for categories and products, integration with ERP or management system, abandoned cart recovery, optimized speed for large catalogs.

Typical timeframe: 8 to 14 weeks.

Large E-commerce or Marketplace — R$ 25,000 to R$ 200,000+

Projects with catalogs of 10,000+ products, multiple sellers (marketplace), complex integrations with enterprise ERPs, dynamic pricing systems, or advanced customization fall into another budget and timeframe category. These projects typically involve dedicated teams and timelines of 3 to 12 months.

Recurring Costs Most Forget to Calculate

The creation cost is the initial investment. The operational cost is what you pay every month or year to keep the website running:

• Hosting: R$ 30 to R$ 80/month for quality shared hosting (Hostinger, Locaweb); R$ 100 to R$ 300/month for managed WordPress hosting (Kinsta, WP Engine, Cloudways). For e-commerce or high-traffic sites, managed hosting is worth the additional cost in speed and stability.
• Domain: R$ 40 to R$ 80/year for .com.br or .com domains. A fixed and mandatory cost — no domain, no website.
• SSL Certificate: usually included in hosting. If not, Let’s Encrypt is free. Websites without HTTPS are penalized by Google and display a security warning in browsers.
• Premium Plugins: R$ 200 to R$ 800/year depending on the tools. Cache plugins (WP Rocket ~R$ 350/year), SEO (Yoast or RankMath Pro ~R$ 200/year), security (Wordfence Premium ~R$ 250/year), and backup (UpdraftPlus Premium ~R$ 180/year) are the most common.
• Monthly Maintenance: R$ 200 to R$ 800/month for WordPress and plugin updates, monitored backups, security checks, and support for occasional changes. Websites without regular maintenance become vulnerable and degrade in performance.

Estimated annual recurring cost for a well-maintained institutional website: R$ 2,000 to R$ 5,000/year (hosting + domain + plugins + basic maintenance).

Freelancer vs. Agency vs. DIY Platform

DIY Platform (Wix, Squarespace, Hostinger Builder)

Cost: R$ 50 to R$ 200/month (platform plan). Who it works for: businesses with a very limited budget, no need for advanced SEO, no complex features, and someone available to create and maintain. Main limitation: code and hosting are from the platform — migrating to WordPress later means recreating everything.

Freelancer

Cost: R$ 800 to R$ 15,000 depending on experience. Who it works for: projects with a well-defined scope with a client who knows what they want and can provide content. Main risk: post-delivery availability — if the freelancer disappears or changes fields, you are left without support.

Specialized Agency

Cost: R$ 5,000 to R$ 50,000+ depending on scope. Who it works for: companies that want integrated strategy (website + SEO + conversion), ongoing support, and a single point of contact for all digital demands. Main advantage: structured process, multidisciplinary team, and contractual responsibility for results.

Want to understand what Focofy delivers in website creation? Check out the professional website creation service — developed with a focus on speed, SEO, and conversion since its inception.

What Not to Skimp On

If the budget is limited, these are the areas where saving costs more in the long run:

• Hosting: a slow server harms speed, SEO, and user experience. The R$ 30/month difference between poor hosting and good hosting pays for any additional lead generated.
• Copywriting for main pages: generic texts that do not communicate the correct value proposition are the main reason for low conversion. Invest in copy before any visual elements.
• Initial SEO structure: correct URLs, optimized titles, and heading structure — these elements are much more expensive to fix after the website is indexed and has a history.
• Automated backup: R$ 15 to R$ 30/month for backup can save years of work in case of hacking or server failure.

Conclusion

The cost of creating a website in 2026 ranges from R$ 800 for a basic landing page to R$ 25,000+ for a complete e-commerce site. The decision criterion should not be the lowest price available — it should be the expected return based on the type of website in your business context.

Before requesting quotes, define what the website needs to do: generate leads, sell products, inform, or combine all three. With a clear objective, it becomes easy to assess whether a quote aligns with the scope — and avoid both overpaying for unnecessary features and saving where the real cost appears later.

Want a quote for your company’s website with a clear scope and guaranteed delivery? Access the complete guide at Website Creation or talk to our team for a no-obligation analysis.