Persona is the semi-fictional representation of the ideal customer, created based on real data about behavior, goals, and challenges. It…
Inbound Marketing is the methodology that attracts customers with relevant content (blog, SEO, email) instead of interruptive approaches. The 4…
KPI (Key Performance Indicator) is a specific indicator linked to a business objective, with defined goals and deadlines. In digital…
Marketing is the set of strategies and actions to create value, communicate to the market, and win customers sustainably. It…
Domain Authority (DA) is a metric from Moz that predicts a website's ranking potential on Google, on a scale of…
Keywords are the terms that users type into Google to find information, products, or services. In SEO, choosing the right…
Sales Funnel is the model that describes the customer journey in 3 stages: TOFU (awareness), MOFU (consideration), and BOFU (decision).…
CPA (Cost Per Acquisition) is the average amount spent on advertising for each conversion obtained — sale, lead, or defined…
A lead is a person who has shown interest in a product or service by providing their contact information. Types:…
