LEADS
What is a Lead? How to Generate, Qualify, and Convert into Customers
A lead is a person who has shown interest in a product or service by providing their contact information. Types:…
Glossário
CPC
What is CPC? Cost per Click — How the Auction Works and How to Reduce Yours
CPC (Cost Per Click) is the amount paid for each click on a digital ad. In Google Ads, CPC is…
ROI
What is ROI? Return on Investment — Formula, Examples, and How to Analyze
ROI (Return on Investment) is the metric that calculates the profit generated in relation to the amount invested in a…
REMARK
What is Remarketing? How It Works and Why It Has the Lowest CPA in Paid Traffic
Remarketing (or retargeting) is the strategy of displaying ads to those who have already visited your site but did not…
SEO
What is SEO? Search Engine Optimization — Complete Guide
SEO (Search Engine Optimization) is the set of strategies to position a website in the top positions of Google organically,…
CTR
What is CTR? Click-Through Rate — How to Calculate and Improve in Ads and SEO
CTR (Click-Through Rate) is the percentage of people who saw an ad or search result and clicked on it. Formula:…
ROAS
What is ROAS? Return on Ad Spend — How to Calculate and Interpret
ROAS (Return on Ad Spend) is the revenue generated for each real spent on paid ads. Formula: Revenue / Ad…
TRAFPAGO
What is Paid Traffic? Platforms, Advantages, and When It’s Worth Investing
Paid traffic refers to visitors generated by ads on platforms like Google Ads and Meta Ads. Immediate results, but it…
CONV
What is Conversion Rate? How to Calculate, Benchmarks, and How to Optimize
Conversion Rate is the percentage of visitors who take a desired action on the site (purchase, form submission, call). Formula:…