KPI
What is KPI? Key Performance Indicators in Digital Marketing
KPI (Key Performance Indicator) is a specific indicator linked to a business objective, with defined goals and deadlines. In digital…
Glossário
MKTG
What is Marketing? Complete Concept, Types, and How It Works in Practice
Marketing is the set of strategies and actions to create value, communicate to the market, and win customers sustainably. It…
DA
What is Domain Authority? How Does It Affect Your SEO and How to Increase It
Domain Authority (DA) is a metric from Moz that predicts a website's ranking potential on Google, on a scale of…
KEYWORD
What are Keywords? Complete Guide to Choosing the Right Ones for SEO
Keywords are the terms that users type into Google to find information, products, or services. In SEO, choosing the right…
FUNIL
What is a Sales Funnel? Stages, Strategy, and How to Apply it in Digital Marketing
Sales Funnel is the model that describes the customer journey in 3 stages: TOFU (awareness), MOFU (consideration), and BOFU (decision).…
CPA
What is CPA? Cost Per Acquisition — How to Calculate the Ideal for Your Business
CPA (Cost Per Acquisition) is the average amount spent on advertising for each conversion obtained — sale, lead, or defined…
LEADS
What is a Lead? How to Generate, Qualify, and Convert into Customers
A lead is a person who has shown interest in a product or service by providing their contact information. Types:…
CPC
What is CPC? Cost per Click — How the Auction Works and How to Reduce Yours
CPC (Cost Per Click) is the amount paid for each click on a digital ad. In Google Ads, CPC is…
ROI
What is ROI? Return on Investment — Formula, Examples, and How to Analyze
ROI (Return on Investment) is the metric that calculates the profit generated in relation to the amount invested in a…
REMARK
What is Remarketing? How It Works and Why It Has the Lowest CPA in Paid Traffic
Remarketing (or retargeting) is the strategy of displaying ads to those who have already visited your site but did not…